Every plumber faces the same challenge: how do you get seen by potential customers online? The entire world lives on the internet, but this doesn’t make it easy to generate plumbing leads to placing your business in front of the right people when they need your services the most.
At Nail The Web, we’ve mastered bringing customers to you, but if you are interested in taking on a challenge, our list of 10 proven strategies will help you generate quality plumbing leads.
We’re here to give you the best shot at success, so follow the steps below and get in touch if you need help to take your business to the next level.
10 Things You Can Do That Prove To Generate Plumbing Leads
The following is a list of successful lead generation techniques that anyone can start right away. They play to your strengths. It’s better to do a couple of things well than to spread yourself thin and lose focus on what matters most; serving your customers.
- Make your website mobile-friendly
- SEO, or Search Engine Optimization
- Create your own plumber’s blog
- Create a contact form
- Ask for positive reviews
- Write case studies using real customer experiences
- Use PPC, Or Pay Per Click advertising
- Create How-To Videos
- Launch your own podcast
- Write an e-Book
A Thorough Analysis of Our Plumbing Leads List
Let’s inspect each of these highly effective online plumbing leads generating practices. Regardless of your strategy, it’s important to be consistent in your efforts.
Don’t be all things to all people, but focus on being the best version of “you”, and remember: Nail The Web is here to help.
1. Make Your Website Mobile-Friendly
This is one of many lead-generating steps included in SEO, but it deserves its own topic. Many people will work hard to improve their website without realizing the importance of formatting their site correctly.
‘Mobile-friendly’ includes adjusting your site to the size of someone’s phone since different brands and models use different dimensions.
By using what is called a “responsive” template for your site, it will resize to whatever device people are using to find you.
Mobile friendly also means optimizing your website to load quickly. People expect instant results, so if your website takes too long to load, they may skip you and move on to your competitor.
2. SEO: Search Engine Optimization
Search engine optimization involves many processes. Everyone with a business website needs to incorporate SEO to attract traffic to their site. Most people use Google to find things online, but there are other search engines as well.
Search engines rank websites according to a complex series of rules called algorithms, which change and adapt based on what motivates people to find accurate search results.
The goal with SEO is to apply keywords and research the best wording, titles, headers, sentences, and links so that Google sees your site as a good match to your target audience.
If you want to master local SEO, know it is a challenging process that takes months to improve your ranking, so hire a professional to get started.
3. Create and Maintain Plumber’s Blog
A blog is another word for writing your own private articles. Blogs can be professional or personal. There are multiple ways your blog can generate exclusive plumbing leads.
You can link to other pages on your website, link to other sites of authority about certain topics, and you can show potential leads that you are approachable and relatable by how you tell your story.
Write fix-it-yourself articles about plumbing services, giving handy tips for maintenance or avoiding plumbing disasters, write about challenging jobs you faced and overcoming obstacles. Whatever you write, stay consistent with new posts regularly.
4. Feature a Contact Form
You’d be surprised what an impact this step can make. A website’s contact form makes it easy for your future plumbing customers to get in touch and is a powerful way to build a marketing funnel.
Encourage your website’s visitors to reach out to you, and you’ll generate valid plumbing leads.
5. Ask for Reviews
Out of all the plumbing company lead-generating strategies we’ve listed, this is something everyone should do, but most of your competitors are skipping it.
Studies have shown that 90% of people will read online reviews before ever visiting a business.
People are happy to give a positive online review for a job well done. There are many sites where people share their experiences and give ‘star’ ratings.
You can link to glowing reviews right on your website, instilling confidence in your abilities for those who need your services.
6. Publish Case Studies Using Real Customer Experiences
There will be times when you have special cases where you’ve come to someone’s rescue: they had a plumbing emergency, were desperate, and you were there to help.
Don’t just follow up for “5-stars” online. Ask them to share their experience as part of a case study where you can illustrate what it means to serve your community with integrity.
A case study is slightly longer than an article, providing real-world situations. Here is a glimpse into what it’s like doing your job, letting people know you believe in providing a valuable service, not just gaining new customers.
7. Use PPC: Pay-Per-Click Advertising
PPC, or pay-per-click, is a form of online advertising primarily done through Google’s ad platform, but the concept extends to any service providing a similar program.
We can program small text ads or banner ads to appear on websites or Google searches based on the keyword search criteria you provide. The better the keyword and the more competitive the industry, the more expensive these advertisements can be.
It takes a marketing/SEO specialist to research highly effective targeted keywords to capture more plumbing leads, but anyone can start a PPC campaign right away.
The goal is to discover the most effective words and digital marketing ads that generate sales, tweaking campaigns until they earn the most customers at the lowest cost.
8. Create How-To Videos
Many aren’t aware that YouTube and Google are owned by the same company, and many consider YouTube the most important search engine, with videos bringing higher retention, interest, and social interaction than any other medium.
If you’re confident in front of a camera, there’s nothing more effective than starting a YouTube channel with you as the star, teaching tips and tricks “from the expert”: that’s you!
Videos, podcasts, blogs, and other forms of online content give you an opportunity to be an influencer, which in your case is a fancy way of saying that you know enough to show people a thing or two.
When people become familiar with your face, voice, mannerisms, and appreciate your free advice, they will think of you immediately when that plumbing issue pops up. You can embed these videos right on your site and increase visibility on both platforms.
9. Launch a Podcast
Just like videos, audio podcasts are a great way to showcase your talents, and recording audio may be less challenging to produce than a video series.
A consistent weekly or monthly podcast can be as effective as writing and creating videos if it’s the right match for your personality.
Everything that you do, whether it’s an article, a video series, or a podcast, reflects what potential customers will expect of you, so even though it takes different talents than unclogging a drain or diagnosing a hidden leak, people take comfort when they become familiar with someone they believe has the skill-set to solve their problem.
10. Write an E-Book
If you prefer writing over talking or making videos, consider generating quality leads with a plumber’s e-Book.
You can create a valuable resource on plumbing how-to’s, for instance, and allow free downloads on your site in trade for the visitor’s email, and now you’ll have potential plumbing leads to follow up with.
You don’t have to write the e-book either. You can commission ghostwriters to do that for little money.
E-books are a great way to market to people who are already searching for plumbing solutions, and you can even create a PPC campaign to send people directly to your e-Book.
Now Get Out There and Grab Those New Plumbing Leads
We know these methods can deliver results, and at Nail The Web, we understand your forte is the plumbing business. If tackling online lead generation just isn’t your thing, that’s okay, because we’re here to make sure you exceed your goals, one plumbing lead at a time.
Focusing on any combination of the above methods will help you feel engaged in reaching your new customers and will give you an advantage over your competition.
But, your time is precious, so the more you can accomplish with professional guidance, the sooner you’ll see results with your business’s growth.
If you’re ready for an optimized website and want a team of experts working to place you at the top of search results, we have packages to help you get started, no matter how large or small your budget is.
We are passionate about helping plumbers like yourself get seen by their potential customers online, so let us help you Nail The Web today. We’ll make sure you get booked solid.
Nail The Web